University of Nike : how corporate cash bought American higher education
(Book)

Includes bibliographical references and index.

"The dramatic expose of how the University of Oregon sold its soul to Nike--and what that means for the future of academics and college sports. In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"--,Provided by publisher.

"In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"--,Provided by publisher.