"Created by the U.S. Forest Service in 1944 in reaction to forest fires being used as attacks during World War II, Smokey Bear has been guiding Americans through fire safety and preparedness for nearly eighty years. This American black bear known for wearing a pair of blue jeans and a forest ranger hat has found himself in classrooms, on stamps, in cartoons, on lunchboxes, in comic strips, and even as a giant balloon in the Macy's Thanksgiving Day...

"In the spring of 1950, in the Capitan Mountains of New Mexico, a young bear cub found himself caught in a burning forest. He took refuge in a tree, and while managing to stay alive was left badly burned. The firefighters who retrieved him were so moved by his bravery, they named him Smokey. For over 70 years, Smokey Bear has been a symbol of wildfire prevention. Since the forest is the only home we have, we have to do our best to protect it. Remember...